Bella Dahl: Comfort as a Lifestyle – Black Friday’s Most Anticipated Sale
The morning breeze off Santa Monica Pier carries the scent of salt and freshly brewed coffee. A woman in a soft ivory Tencel™ Button-Down hurries to her office, pausing to pet a golden retriever; nearby, a mom chases her toddler in stretchy Joggers and a printed Short Sleeve tee, laughing as the fabric sways with her movements. These are the moments Bella Dahl was made for—not red carpets or runway shows, but the messy, beautiful rhythm of everyday life. For 14 years, this Los Angeles brand has turned “I need to get dressed” into “I love getting dressed,” merging California’s laid-back charm with fabrics so luxurious, they feel like a hug. This Black Friday, Bella Dahl isn’t just offering discounts—they’re inviting you to rethink your wardrobe, one comfortable, stylish piece at a time. Dive into unbeatable deals, sustainable style, and pieces that work as hard as you do at https://www.belladahl.com/.
To understand Bella Dahl’s allure, you have to look beyond the clothes and into the philosophy that drives them. Founded in 2010 by childhood friends Elena Marquez and Sophia Lin, the brand was born from a shared frustration: Elena, a graphic designer, struggled to find clothes that were professional enough for client meetings but soft enough to wear while sketching at home. Sophia, a new mom, was tired of choosing between “mom jeans” that felt frumpy and skinny jeans that cut off her circulation. Their solution? A line of clothing that refused to compromise. “We wanted clothes that move with your life, not against it,” Marquez explains. “A dress that works for a playdate, a dinner date, and a last-minute trip to the grocery store. A shirt that looks polished at work but can be thrown in the wash with your kid’s onesies.”
That ethos quickly expanded to sustainability—a choice that was radical for a casual brand in the early 2010s. “We saw fast fashion piling up in landfills, and we knew we couldn’t be part of that,” Lin says. Today, 95% of Bella Dahl’s fabrics are certified sustainable: Tencel™ Lyocell from responsibly harvested forests, organic cotton grown without toxic pesticides, and recycled wool reclaimed from luxury fashion waste. Every garment is sewn in Los Angeles factories, where workers earn living wages and have access to healthcare. Even the brand’s packaging is 100% recyclable, from the tissue paper to the shipping boxes. This isn’t a “greenwashing” trend for Bella Dahl—it’s the foundation of their business. And it’s why customers keep coming back: when you buy Bella Dahl, you’re not just buying a shirt—you’re buying into a vision of fashion that’s kind to you and kind to the planet.
The Fabric Difference: Why Bella Dahl Feels Like No Other
Walk into a Bella Dahl store, and you’ll notice something immediately: people don’t just look at the clothes—they touch them. A teenager runs her fingers over a cashmere-blend Sweater, a woman presses a Tencel™ Midi Dress against her cheek, a dad feels the weight of a cotton Tee before buying it for his daughter. This tactile connection is intentional. Bella Dahl’s design team spends six months each year testing fabrics, rejecting dozens of samples before finding the perfect blend for each style. “Fabric is everything,” says lead designer Mia Wong. “You can have the best design in the world, but if it feels scratchy or stiff, no one will wear it. We want our clothes to be the ones you reach for first thing in the morning.”
Their signature Tencel™ Lyocell is the star of the show—and for good reason. Derived from eucalyptus and birch pulp, this fiber is produced using a closed-loop process, meaning 99% of the water and solvents used are recycled. The result? A fabric that’s silky smooth, lightweight, and breathable, with a drape that skims the body without clinging. Unlike cotton, it resists wrinkles (perfect for travelers or busy parents), and unlike polyester, it’s biodegradable. Bella Dahl uses Tencel™ in everything from their best-selling “Venice Button-Down” to their flowy “Baja Midi Dress,” often blending it with organic cotton for added softness or linen for a more structured look. “I spilled coffee on my Tencel™ shirt last week, and it came out in the wash with no stain,” says customer Lauren K. “It’s also the only shirt I own that doesn’t wrinkle when I stuff it in my purse.”
Organic cotton is another cornerstone of the brand’s collection. Grown without synthetic fertilizers or pesticides, it’s not only better for the environment but also softer and more durable than conventional cotton. Bella Dahl’s “Malibu Tee,” made from 100% organic cotton, has a relaxed fit and a hand-washed finish that gives each shirt a unique, lived-in feel. Available in muted tones like dusty rose, sage green, and classic ivory, it’s the ultimate versatile piece—pair it with jeans for a casual look, tuck it into a skirt for work, or wear it as a base layer under a Sweater. “I have this tee in four colors,” writes Sarah M. on the brand’s website. “I wear it to work, to the park with my kids, and even to bed. After two years, it’s still as soft as the day I bought it—no pilling, no fading.”
For cooler weather, Bella Dahl turns to recycled wool and cashmere blends. The “Aspen Crewneck Sweater” combines recycled wool (sourced from leftover fabric from luxury brands like Burberry and Prada) with a touch of cashmere, creating a piece that’s warm without being bulky. It’s available in rich tones like charcoal gray, burgundy, and cream, and it transitions seamlessly from the office (paired with straight-leg Pants) to a weekend hike (paired with Joggers). “I wore this sweater skiing in Lake Tahoe, and it kept me warm even when the temperature dropped to 20 degrees,” says influencer Emma Taylor. “Then I wore it to a dinner party that night with a skirt and heels. That’s the magic of Bella Dahl—their clothes don’t have a ‘one occasion’ rule.”
Small details make a big difference, too. Bella Dahl uses enzyme washing on many of their pieces, a natural process that breaks down the fibers to create an ultra-soft texture without harsh chemicals. Their hand-dyeing technique, done by artisans in Los Angeles, ensures that no two pieces are exactly alike—a “sand” colored Button-Down might have subtle hints of beige on one side and pale gold on the other. “We want your Bella Dahl pieces to feel personal,” Marquez says. “Like they were made just for you.”
Wardrobe Heroes: Pieces That Work for Every Life
Bella Dahl’s collection is designed to be mix-and-matchable, so you can create endless outfits with just a few key pieces. Whether you’re a busy professional, a stay-at-home mom, a frequent traveler, or someone who loves casual elegance, there’s a Bella Dahl piece that will fit your life. Below, we break down the brand’s core categories, highlighting must-have styles and how to wear them—plus exclusive Black Friday deals you won’t want to miss.
Tops: The Building Blocks of Your Wardrobe
A great wardrobe starts with great tops, and Bella Dahl’s selection is designed to be versatile, comfortable, and stylish. Their iconic Button-Downs are a customer favorite for a reason. The “Venice Button-Down,” made from a blend of Tencel™ and organic cotton, has a relaxed fit, slightly gathered cuffs, and a curved hem that looks great tucked in or left out. It’s available in hand-dyed colors like dusty blue, terracotta, and sage green—colors that complement every skin tone. Pair it with straight-leg Pants and loafers for a business-casual look, or with denim Shorts and sandals for a weekend brunch. During Black Friday, this style will be 30% off—so it’s the perfect time to stock up on multiple colors.
Tees are another Bella Dahl staple, with options for every season. The “Santa Monica Long Sleeve Tee,” made from 100% organic cotton, has a crew neck and a slightly cropped fit that pairs perfectly with high-waisted Pants or Skirts. It’s ideal for layering under Sweaters or Jackets in the fall and winter, and it works on its own during milder weather. The “Laguna Short Sleeve Tee” is a summer essential, with a relaxed fit and subtle prints like stripes or polka dots. Both styles are machine-washable and get softer with every wash. “I have the Santa Monica Tee in three colors,” says customer Jessica L. “It’s the only long-sleeve tee I own that doesn’t make me feel bulky when I layer it.”
For warmer weather, the Sleeveless tops are a must. The “Catalina Tank,” made from Tencel™ and organic cotton, has a scoop neck and a fitted silhouette that tucks perfectly into Pants or Skirts. It’s available in solid colors like black, white, and rose, making it a great base layer for work or a casual outing. The “Tulum Tank,” made from flowy rayon, has a V-neck and a ruffled hem that adds a feminine touch. It comes in vibrant prints like floral and tropical, perfect for pairing with denim Shorts or a Midi Skirt. Both styles will be up to 40% off this Black Friday.
To explore the full range of tops and find your new go-to pieces, head to https://www.belladahl.com/ and use the code “TOPS25” for an extra 25% off sale items.
Bottoms: Comfort Without Sacrificing Style
Gone are the days of choosing between comfortable bottoms and stylish ones. Bella Dahl’s Pants, Joggers, Shorts, and Skirts are designed to be both, with fabrics that move with you and fits that flatter every body type.
Joggers are a relatively new addition to the Bella Dahl lineup, but they’ve quickly become a bestseller. The “Hollywood Jogger,” made from a blend of Tencel™ and cotton, has an elastic waistband, a drawstring, and tapered cuffs that keep the fit sleek. They’re soft enough for lounging on the couch but structured enough for running errands or meeting friends for coffee. Available in colors like gray, black, and navy, they pair perfectly with Tees and Sweaters. “My wife wears these Joggers every Sunday,” says customer Mike T. “She looks put-together, but she says they feel like pajamas. It’s the best of both worlds.”
Pants come in a variety of fits to suit every preference. The “Beverly Hills Straight-Leg Pant,” made from Tencel™, is a high-waisted style with a tailored fit that elongates the legs. It’s available in classic colors like black, khaki, and olive, making it perfect for the office or a night out. The “Pasadena Wide-Leg Pant,” made from a blend of linen and cotton, is a more relaxed option with a flowy silhouette that’s ideal for summer. It pairs perfectly with a Sleeveless Tank or a Button-Down. Both styles will be 35% off during Black Friday, with free shipping on orders over $50.
Shorts are a summer essential, and Bella Dahl’s options are anything but basic. The “Venice Denim Short” is a high-waisted style made from washed denim, with a frayed hem and a relaxed fit that flatters every body type. It comes in light, medium, and dark wash, and it pairs perfectly with Tees and Tanks. The “Malibu Linen Short,” made from 100% linen, has an elastic waistband and a flowy silhouette that’s perfect for beach days or picnics. It’s available in colors like white, beige, and coral. During Black Friday, both styles will be up to 50% off—so you can stock up for next summer.
Skirts are another versatile option, with styles for every occasion. The “Santa Barbara Midi Skirt,” made from Tencel™, is a pleated style with a high waist and a flowy hem that sways when you walk. It comes in solid colors like black and navy, as well as printed options like floral and striped. The “Laguna Mini Skirt,” made from organic cotton, has a ruffled hem and a playful print that’s perfect for summer. Both styles pair seamlessly with Button-Downs and Tees, and they’ll be on sale for 30% off this Black Friday.
Dresses & One-Pieces: Effortless Style in Minutes
If there’s one category where Bella Dahl truly shines, it’s dresses. From Short Dresses to Long Dresses, each style is designed to make you look and feel your best—without any fuss. The “Cabo Mini Dress,” made from flowy rayon, has a V-neck, ruffled sleeves, and a floral print that’s perfect for beach days, music festivals, or backyard barbecues. Pair it with sandals and a straw hat for a casual look, or dress it up with heels and a necklace for a date night. During Black Friday, this style will be 40% off.
Midi Dresses are the most versatile of the bunch, and Bella Dahl’s “Baja Midi Dress” is a customer favorite. Made from Tencel™, it has a V-neck, an empire waist, and a flowy hem that hits just below the knee. It comes in hand-dyed colors like sand, blue, and green—colors that evoke the California coast. “I wore this dress to my sister’s wedding, and I got so many compliments,” writes customer Amanda K. “It’s comfortable enough to dance in all night, and it looks expensive—no one believed me when I told them how much I paid.” The “Baja Midi Dress” will be 35% off this Black Friday.
Long Dresses are perfect for special occasions, and Bella Dahl’s options are elegant without being over-the-top. The “Monterey Maxi Dress,” made from chiffon, has a halter neck, an empire waist, and a printed skirt that’s ideal for weddings or beach vacations. The “Big Sur Maxi Dress,” made from Tencel™, has a crew neck, a slit hem, and a solid color that’s great for formal events or dinner parties. Both styles will be 35% off during Black Friday, with free alterations available for online orders.
Jumpsuits and Rompers are a great alternative to dresses, especially for those who prefer more coverage. The “Palm Springs Jumpsuit,” made from Tencel™, has a V-neck, a cinched waist, and wide legs that elongate the body. It’s available in solid colors like black and navy, making it perfect for the office or a night out. The “Joshua Tree Romper,” made from rayon, has a floral print and a ruffled hem that’s ideal for summer days. Both styles will be up to 45% off this Black Friday.
Outerwear: Warmth and Style for Cooler Days
When the temperature drops, Bella Dahl’s outerwear keeps you warm without sacrificing style. The “Venice Denim Jacket,” made from washed denim, has a cropped fit, a button front, and patch pockets that add a retro touch. It’s soft enough to wear over Tees and Tanks, and it pairs perfectly with Dresses and Pants. Available in light and dark wash, it’s a timeless piece that will last for years. During Black Friday, this jacket will be 30% off.
Sweaters are a fall and winter essential, and Bella Dahl’s options are warm, soft, and stylish. The “Vail V-Neck Sweater,” made from merino wool, has a deep V-neck and a sleek silhouette that pairs perfectly with a Button-Down for a polished look. The “Aspen Crewneck Sweater,” made from a blend of recycled wool and cashmere, has a relaxed fit and ribbed cuffs that keep the warmth in. Both styles will be 40% off this Black Friday.
Coats are for the coldest days, and Bella Dahl’s options are both warm and elegant. The “Lake Tahoe Wool Coat,” made from 100% wool, has a longline fit, a lapel collar, and deep pockets that are perfect for gloves or a phone. It comes in classic colors like black and camel, making it ideal for formal events or everyday wear. The “Yosemite Puffer Coat,” made from recycled polyester, has a quilted design and a hood that’s perfect for casual days. Both styles will be 35% off during Black Friday, with free shipping on all orders.
Real People, Real Style: Bella Dahl Customer Stories
Bella Dahl’s clothes are designed for real life, and the best way to understand their appeal is to hear from the people who wear them every day. Here are just a few of the thousands of customer stories that highlight why this brand has become a favorite:
“I’m a busy mom of two toddlers, and I don’t have time for complicated outfits. Bella Dahl’s Joggers and Tees are my go-to—they’re comfortable enough to chase my kids around the park, but I still feel put-together when I run into friends at the grocery store. I recently bought the Venice Button-Down, and I wear it to parent-teacher conferences, then to dinner with my husband. It’s the most versatile piece I own.” — Jennifer, 38, Chicago
“As a freelance graphic designer, I work from home most days, but I still like to dress nicely—it helps me stay productive. Bella Dahl’s Tencel™ Pants and Sleeveless Tops are my uniform. They’re comfortable enough to sit at my desk for eight hours, but I can easily throw on a Jacket and head to a client meeting. The quality is amazing, too—I’ve had some pieces for three years, and they still look like new.” — Sarah, 29, Portland
“I’m a travel blogger, so I need clothes that are lightweight, wrinkle-resistant, and versatile. Bella Dahl’s Midi Dresses are perfect—I can pack one dress that works for a beach day, a hike, and a dinner out. The Tencel™ fabric doesn’t wrinkle in my suitcase, and it dries quickly if I wash it by hand. I’ve worn my Baja Midi Dress in 10 different countries!” — Emily, 32, Los Angeles
“I’m plus-sized, and it’s hard to find clothes that are both stylish and comfortable. Bella Dahl’s extended size range is a game-changer—their Pants fit perfectly, their Dresses flatter my curves, and the fabric is so soft. I recently bought the Palm Springs Jumpsuit, and I wore it to my cousin’s wedding. I got more compliments than the bride!” — Maria, 42, Miami
Black Friday 2025: Everything You Need to Know
This Black Friday, Bella Dahl is pulling out all the stops to make sure you get the best deals on the pieces you love. Here’s everything you need to know to plan your shopping:
Sale Dates
The Black Friday sale will run. But if you sign up for Bella Dahl’s newsletter (it’s free!), you’ll get early access starting—so you can snap up your favorite pieces before they sell out. Newsletter subscribers also get exclusive updates on flash sales and new arrivals.
Discounts
• All regular-priced items: 30% off (no code needed!) • Selected bestsellers (including the Venice Button-Down, Baja Midi Dress, and Hollywood Jogger): up to 50% off • Sale items: extra 25% off with code “BLACK25” • New customers: $10 off your first order (no minimum purchase required) • Free shipping on all orders over $50 (domestic and international—no exceptions!)
Exclusive Offers
• Spend $200 or more: Get a free Bella Dahl tote bag made from 100% recycled plastic bottles. It’s perfect for groceries, gym gear, or travel. • Spend $350 or more: Get a free organic cotton Tee (your choice of color and size). • Flash sales: Every day during the sale, select styles will be 60% off for 24 hours only. Follow Bella Dahl on Instagram (@belladahl) for alerts on these limited-time deals. • Gift with purchase: All orders placed during the sale will include a free sample of the brand’s eco-friendly laundry detergent, designed to keep your Bella Dahl pieces soft and vibrant.
Shopping Tips
1. Wishlist early: Before the sale starts, browse https://www.belladahl.com/ and save your favorite pieces to your wishlist. This will help you shop quickly and avoid missing out on items that sell out fast. 2. Check the size chart: Bella Dahl’s sizing runs true to size, but if you’re unsure, check the size chart on each product page or contact customer service (they’re available 24/7 via chat or email) for help. 3. Act fast: Bestsellers like the Venice Button-Down and Baja Midi Dress sell out quickly during sales, so don’t wait to add them to your cart. If a size is out of stock, sign up for the waitlist—often, sizes come back in stock due to cancellations. 4. Stack your discounts: New customer discounts and sale item codes can be combined, so make sure to enter all applicable codes at checkout. For example, a new customer buying a sale item can use both “BLACK25” and the $10 new customer discount. 5. Take advantage of free shipping: If your order is under $50, add a small item like a pair of socks or a hair tie to qualify for free shipping. It will save you money in the long run!
Why This Black Friday Is the Perfect Time to Buy Bella Dahl
Bella Dahl’s clothes aren’t cheap—they’re an investment. But this Black Friday, you can get that investment at a fraction of the cost. Here’s why now is the best time to buy:
1. Quality that lasts: Unlike fast fashion, which is designed to fall apart after a few washes, Bella Dahl’s pieces are made to last for years. A Button-Down bought now will still be in your wardrobe in 2027, and a Sweater will keep you warm for countless winters. When you factor in the cost per wear (how much you pay divided by how many times you wear it), Bella Dahl’s pieces are actually more affordable than cheap, disposable clothes.
2. Versatility: Bella Dahl’s clothes are designed to be mix-and-matchable, so you can create dozens of outfits with just a few key pieces. This means you’ll spend less money on clothes overall, as you won’t need to buy new pieces for every occasion.
3. Sustainability: By buying Bella Dahl, you’re supporting a brand that cares about the planet. Their sustainable materials and ethical production practices mean you can feel good about your purchase—no guilt, just great style.
4. Holiday gifting: Black Friday is the perfect time to buy holiday gifts for the women in your life. A Bella Dahl Dress, Sweater, or Button-Down is a thoughtful, practical gift that anyone would love—and with the sale discounts, you can buy gifts for everyone on your list without breaking the bank.
5. Exclusive deals: The discounts and free gifts offered during Black Friday are the best of the year. You won’t find better prices on Bella Dahl’s pieces at any other time.
Final Thoughts: Embrace Comfort, Embrace Style
In a fashion industry that’s often focused on trends that come and go, Bella Dahl stands out for its commitment to comfort, quality, and sustainability. Their clothes aren’t just for California girls—they’re for anyone who wants to look and feel their best, no matter what the day brings. Whether you’re running errands, going to work, chasing kids, traveling the world, or celebrating a special occasion, Bella Dahl has a piece that will make you feel confident, comfortable, and stylish.
This Black Friday, don’t miss your chance to bring home a piece of California’s most beloved casual luxury.
As co-founder Sophia Lin says, “Bella Dahl is more than a brand—it’s a way of life. We want our clothes to be with you through all the moments that matter, and we want those moments to feel as comfortable and beautiful as possible.” This Black Friday, let Bella Dahl be part of your story.
